Know what to say Monday morning. One curated email every Sunday night — competitor moves, pricing changes, funding news, positioning shifts — picked and framed for the rep pings you already know are coming. Ten minutes of reading. No dashboard. No app to install.
First 50 sign-ups get 6 months free when we launch. No credit card now. No demo call. No sales rep.
"A rep pings you 30 minutes before a demo: 'The prospect mentioned they're also evaluating [Competitor]. What have we got?' You check the battlecard. It's four months old. Pricing changed. They launched two features you didn't know about."
"Zero way we could afford Klue or Crayon. Our stack is Google Alerts, Slack, a shared Notion page, and my patience."
| Your option | What it costs | What you get |
|---|---|---|
| Klue or Crayon | $15K–$30K/yr ($1,250–$2,500/mo) |
A full CI platform your boss thought was expensive. |
| Competitors.app (10 competitors) | $199/mo ($19.90/competitor) |
Per-competitor dashboards. You do the synthesis. |
| DIY: Visualping + Google Alerts + Zapier + Slack | ~$167/mo + 1–2 hrs/wk of your time |
Alerts. No curation. "Soul-crushing." |
| nugget.news | $149/mo flat | One curated digest. Under the DIY cost. Above zero effort. |
Price anchors are from real PMMs on r/ProductMarketing, 2024–2026.
Same editorial. Half the cadence. Zero charge. If it's useful, you'll know in 60 days whether the weekly paid version is worth $149.
An email. That's it. If we ever add a dashboard, we failed.
You tell us on signup. Typical scope is 5–15. We can add or swap anytime.
Tell us that too. We tune each customer's digest by hand for the first few months — that's the curation we're selling.
Not yet. If you want to forward it to 5 teammates, we're not going to fingerprint the email.
No. Battlecards live in your sales-enablement tool (where they belong). nugget gives you the week's ammunition — the shipped features, pricing moves, and positioning shifts — so your Monday battlecard refresh takes ten minutes instead of two hours.
Other tools do that for $29/mo. The signal-to-noise is bad. We edit every digest by hand until we find a way to keep it high-signal at scale.
We don't scrape your competitors' login-gated content. Everything we cite is publicly available. We don't store your competitor list anywhere beyond our editorial system.
Nugget is built by Adam Cronin, who got tired of watching friends who run product marketing at SaaS startups spend their Sunday nights re-compiling last week's Slack channel into a PDF that Sales wouldn't open. It's a small thing on purpose — one curated email, one price, no dashboard, no seat tax.