Know what to say Monday morning. One curated email every Sunday night — competitor moves, pricing changes, funding news, positioning shifts — picked and framed for the rep pings you already know are coming. Ten minutes of reading. No dashboard. The only interface is your inbox.
First 25 sign-ups lock in $99/mo for life. Everyone after pays $124/mo billed annually (or $149/mo month-to-month). No credit card now. No demo call. No sales rep.
"A rep pings you 30 minutes before a demo: 'The prospect mentioned they're also evaluating [Competitor]. What have we got?' You check the battlecard. It's four months old. Pricing changed. They launched two features you didn't know about."
"Zero way we could afford Klue or Crayon. Our stack is Google Alerts, Slack, a shared Notion page, and my patience."
| Your option | What it costs | What you get |
|---|---|---|
| Klue or Crayon | $15K–$30K/yr ($1,250–$2,500/mo) |
A full CI platform your boss thought was expensive. |
| Competitors.app (10 competitors) | $149.50/mo ($14.95/competitor; $199.50/mo regular) |
Per-competitor dashboards. You do the synthesis. |
| DIY: Visualping + Google Alerts + Zapier + Slack | ~$167/mo + 1–2 hrs/wk of your time |
Alerts. No curation. "Soul-crushing." |
| nugget.news — founding (first 25) | $99/mo locked for life |
Same digest. 33% off forever. Limited to the first 25 signups. |
| nugget.news — annual (list) | $124/mo billed annually · save 17% |
One annual invoice procurement can approve once. $1,490/yr. |
| nugget.news — monthly (list) | $149/mo month-to-month |
Pay monthly if you'd rather. Cancel anytime. |
Annual is quoted per-month-equivalent deliberately — the actual invoice is $1,490/yr billed once, but the per-month framing is how PMMs budget. Same money, less friction. Price anchors are from real PMMs on r/ProductMarketing, 2024–2026.
The free monthly is the broad-coverage edition — what we picked across the whole CI/PMM beat that month. The paid weekly is tailored to your own competitor list. After two or three free months, you'll know whether the tailored weekly is worth $124/mo billed annually — or $99/mo if you're in the founding 25.
An email. That's it. If we ever add a dashboard, we failed.
You tell us on signup. Typical scope is 5–15. We can add or swap anytime.
Tell us that too. We tune each customer's digest by hand for the first few months — that's the curation we're selling.
Not yet. If you want to forward it to 5 teammates, we're not going to fingerprint the email.
Same money, different feeling. Most PMM budgets are monthly; the lump-sum annual number makes the price feel bigger than it is. We bill annually on the back end (one invoice, easy for procurement) but quote the per-month equivalent so you can compare it to the $149 monthly side by side.
No. Battlecards live in your sales-enablement tool (where they belong). nugget gives you the week's ammunition — the shipped features, pricing moves, and positioning shifts — so your Monday battlecard refresh takes ten minutes instead of two hours.
Other tools do that for $29/mo. The signal-to-noise is bad. We edit every digest by hand until we find a way to keep it high-signal at scale.
We don't scrape your competitors' login-gated content. Everything we cite is publicly available. We don't store your competitor list anywhere beyond our editorial system.
Nugget is built by Adam Cronin, who got tired of watching friends who run product marketing at SaaS startups spend their Sunday nights re-compiling last week's Slack channel into a PDF that Sales wouldn't open. It's a small thing on purpose — one curated email, one price, no dashboard, no seat tax.